Most fat burners clock out at midnight. These didn't.
Here's every angle we built for PhenQ PM — and the exact 3 that broke their CTR ceiling on the first batch.
↓ See How We Made
The Brand
The Problem
The Ask
PhenQ PM — the world's first nighttime dual-action fat burner, trusted by 190,000+ customers globally.
Ads were performing "fine." The sleep-fat science angle — PhenQ's biggest differentiator — wasn't cutting through in creative.
A full batch of static angles built to make the sleep-window mechanism the reason people stop scrolling and start buying.
________________________________
________________________________
________________________________________________
3.2x Thumb Stop Rate
21% CPM Drop
9 Angles Tested
3 Broke CTR Records
________________________________
Measured after the first creative batch. Results from Meta campaigns.
Every angle was built to remove one objection a buyer carries to bed with them.
Why it Worked?
🎯 The Mechanism IS the Hook Poor sleep = elevated cortisol = stored fat. That's PhenQ's secret weapon. Every creative led with the science, not the supplement. The bottle was the proof, not the pitch.
🔁 8 Angles = 8 Chances to Win No single creative wins forever. We gave the algorithm 8 distinct entry points — so the brand learns faster and spends smarter.
📊 Hard Numbers Kill Soft Doubt 190,000+ customers. 84% report better sleep. 79% saw measurable weight loss. 3,600+ five-star reviews. Specific beats vague — every time.
The Transformation Story
Ads leaned on product shots — no mechanism story
The sleep-fat connection wasn't visible in creative
Scroll-stop rate flat across all ad sets
No angle was pulling an outsized return
3 ads broke all-time CTR records
8 angles live and tested in one batch
22% drop in CPC post-launch
Clear winning narrative: sleep is the missing weight-loss variable
Before
After
The product didn't change. How people understood it did.
"Zentoix finally gave our night-window story the creative it deserved. We knew PhenQ PM was different — we just couldn't get that across in an ad. The first batch gave us our highest-ever CTR on 3 separate creatives, dropped our CPC meaningfully, and handed us a messaging playbook we'll be running for months."
Clarice Turner — Founder, Optislim NZ
Your product deserves ads that make buyers feel the problem before they see the solution.
In a free 20-minute call, we'll audit your current angle strategy and show you exactly where you're leaving CTR on the table.
No pitch. No fluff. Just a real look at your creatives.