Most fat burners clock out at midnight. These didn't.
Here's every angle we built for PhenQ PM — and the exact 4 that broke their CTR ceiling on the first batch.
↓ See How We Made
PhenQ PM — the world's first nighttime dual-action fat burner, trusted by 190,000+ customers globally.
The Brand
The Ask
Ads were performing "fine." The sleep-fat science angle — PhenQ's biggest differentiator — wasn't cutting through in creative.
A full batch of static angles built to make the sleep-window mechanism the reason people stop scrolling and start buying.
The Problem
PhenQ PM
Make Sleep Sell.
Fine Was The Problem.
3.2x
Thumb Stop Rate
21%
Lower CPM
9
Angle Tested
4
Top Performers
Every angle was built to remove one objection a buyer carries to bed with them.
THE SYSTEM BEHIND THE RESULTS.
🎯
Poor sleep = elevated cortisol = stored fat. That's PhenQ's secret weapon. Every creative led with the science, not the supplement. The bottle was the proof, not the pitch.
The Mechanism IS the Hook
🔁
Hard Numbers Kill Soft Doubt
190,000+ customers. 84% report better sleep. 79% saw measurable weight loss. 3,600+ five-star reviews. Specific beats vague — every time.
📊
9 Angles = 9 Chances to Win
No single creative wins forever. We gave the algorithm 8 distinct entry points — so the brand learns faster and spends smarter.
___
WHY IT WORKED
"
They don’t want another fat burner. They want proof their night can finally work as hard as their day.
ZENTOIX CREATIVE BRIEF - PhenQ PM
BEFORE WE STEPPED IN. AFTER WE DID.
___
TRANSFORMATION STORY
BEFORE
AFTER
Ads leaned on product shots — no mechanism story
The sleep-fat connection wasn't visible in creative
Scroll-stop rate flat across all ad sets
4 creatives broke their all-time CTR record in the first batch
21% drop in CPC post-launch
9 angles live and tested in one batch
"The formula was already trusted. The ads finally proved it."
ZENTOIX - DO VITAMINS CAMPAIGN DEBRIEF
"Before this, we kept saying ‘night-time fat burner’ and hoping people understood why that mattered. Zentoix took the sleep angle and made it simple enough to stop the scroll without making it feel gimmicky. For the first time, the creative made the mechanism feel like the reason to care, not just another supplement claim."
" BY PHENQ PM
Your product deserves ads that make buyers feel the problem before they see the solution.
In a free 20-minute call, we'll audit your current angle strategy and show you exactly where you're leaving CTR on the table.
No pitch. No fluff. Just a real look at your creatives.
Contact
Let's chat about growing your business.
Phone
info@zentoix.com
+880 133 801 9800
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