Most static ads die in 1.5 seconds. These didn't.
Here's every angle we built for Optislim — and the exact reason 2 of them broke their CTR record.
↓ See How We Did It
The Brand
The Problem
The Ask
Optislim — NZ's #1 meal replacement brand.
Ads were performing "fine." Nothing was standing out or scaling.
A fresh batch of static creatives built to test angles fast and find winners.
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2.2x Better Link CTR
14% Drop In CPM
6 Ad Angles Tested
2 Broke CTR Records
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Measured after the first creative batch launched. Results from Meta campaigns.
Every angle was built to answer a different objection a buyer has before they click.
Desire + Proof
Comparison Angle
Benefit Stack
Taste Hook
Product Breakdown
Transformation Proof
Why It Worked?
🎯 Hook First, Always Big claim or number visible within 1 second. No warm-up copy. No brand intro. The hook IS the ad.
📊 Numbers Kill Doubt Fast 4,800+ reviews. 50K+ customers. 21g protein. 200 calories. Specific numbers land harder than adjectives like "effective" or "proven."
🔄 Multiple Angles = Faster Winners One concept rarely wins. We tested 6 angles so you spend ad budget learning, not guessing.
The Transformation Story
Ads performing "fine" — no standout creative
No clear angle strategy
Testing was slow and expensive
CPM was flat, CTR was average
2 ads broke their all-time CTR record
6 angles tested in one batch
14% drop in CPM post-launch
Clear data on what messaging resonates
Before
After
The creative didn't change the product. It changed how people saw it.
”Zentoix made us a new set of statistics, and they honestly gave us a much better testing base. Before that, our ads were doing ‘fine,’ but nothing was really standing out. The new creative batch gave us 2.2x better link CTR on the top 2 ads and a 14% drop in CPM after launch. Not every concept won obviously, but even the weaker ones helped us learn what angle was actually resonating.”
Clarice Turner — Founder, Optislim NZ
Your brand deserves ads that don't just look good.
In a free 20-minute call, we'll audit your current angle strategy and show you exactly where you're leaving CTR on the table.
No pitch. No fluff. Just a real look at your creatives.