Most static ads die in 1.5 seconds. These didn't.
Here's every angle we built for Optislim — and the exact reason 2 of them broke their CTR record.
↓ See How We Did It
Optislim — NZ's #1 meal replacement brand.
The Brand
The Ask
A fresh batch of static creatives built to test angles fast and find winners.
Ads were performing "fine." Nothing was standing out or scaling.
The Problem
Optislim
Test Fast. Find Winners.
Fine Wasn’t Enough.
2.2x
Thumb Stop Rate
14%
Lower CPM
6
Angle Tested
2
Top Performers
Every angle was built to answer a different objection a buyer has before they click.
Desire + Proof
Comparison Angle
Benefit Stack
Taste Hook
Product Breakdown
Transformation Proof
THE SYSTEM BEHIND THE RESULTS.
🎯
Big claim or number visible within 1 second. No warm-up copy. No brand intro. The hook IS the ad.
Hook First, Always
🔁
Numbers Kill Doubt Fast
4,800+ reviews. 50K+ customers. 21g protein. 200 calories. Specific numbers land harder than adjectives like "effective" or "proven."
📊
Multiple Angles = Faster Winners
One concept rarely wins. We tested 6 angles so you spend ad budget learning, not guessing.
___
WHY IT WORKED
"
They don’t buy a shake because it’s low-calorie. They buy the feeling that progress can finally fit into their day.
ZENTOIX CREATIVE BRIEF - OPTISLIM
BEFORE WE STEPPED IN. AFTER WE DID.
___
TRANSFORMATION STORY
BEFORE
AFTER
Ads performing "fine" — no standout creative
No clear angle strategy
Testing was slow and expensive
2 creatives broke their all-time CTR record.
14% drop in CPC post-launch
6 angles live and tested in one batch
"The creative didn't change the product. It changed how people saw it."
ZENTOIX - OPTISLIM CAMPAIGN DEBRIEF
“The product already had proof behind it, but the creatives were saying everything too softly. Zentoix made the first second do the hard work. The ads felt sharper, more direct, and weirdly more human — like they understood the little argument people have with themselves before replacing a meal with a shake.”
" BY OPTISLIM
Your brand deserves ads that don't just look good.
In a free 20-minute call, we'll audit your current angle strategy and show you exactly where you're leaving CTR on the table.
No pitch. No fluff. Just a real look at your creatives.
Contact
Let's chat about growing your business.
Phone
info@zentoix.com
+880 133 801 9800
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