Every other cleanser ignores your cycle. We made sure the ads didn't.
Here's every angle we built for Muhza Ilari, and the exact 3 that made women with hormonal acne stop mid-scroll.
↓ See How We Made
Muhza — a cycle-synced skincare brand built around one truth: hormonal skin needs more than a gentle formula. It needs to be understood.
The Brand
The Ask
The product had a real insight. The ads didn't reflect it. Broad "clean beauty" messaging was leaving the right audience completely untouched.
Creatives built around the hormonal experience — specific, symptom-led, impossible to scroll past.
The Problem
Muhza
Hormones, Not Hype.
Insight In. Bland Out.
3.1x
Thumb Stop Rate
22%
Lower CPM
7
Angle Tested
3
Top Performers
Every ad was built to meet her at a different moment of doubt before she ever read the label.
THE SYSTEM BEHIND THE RESULTS.
🎯
The category is whispered about. We made it loud. Women don't click past an ad that feels like it was written in their journal.
Speak the unspeakable
🔁
Specifics kill doubt faster than claims
Hyaluronic acid. Zero hormones. 4,200 reviews. Doctor-recommended. Each number does the job a generic claim never could.
📊
Test the emotion, not just the product
We didn't test seven versions of the same ad. We tested seven completely different emotional triggers — because in a sensitive category, the wrong angle costs more than no ad at all.
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WHY IT WORKED
"
They don’t buy skincare because it says clean. They buy the feeling that their hormonal skin has finally been understood.
ZENTOIX CREATIVE BRIEF - MUHZA
BEFORE WE STEPPED IN. AFTER WE DID.
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TRANSFORMATION STORY
BEFORE
AFTER
"Clean beauty" messaging — no cycle-aware angle
No creative differentiation from competitors
Broad audience, low thumb-stop rate
3 ads became top performers in the first batch
22% drop in CPM post-launch
Clear signal on which angles to scale
"The formula didn't change. The conversation around it did."
ZENTOIX - MUHZA CAMPAIGN DEBRIEF
“We kept talking about clean skincare, but that wasn’t the real story. Zentoix pushed us to say what our customer actually feels — her skin changes with her cycle, and she’s tired of products pretending it doesn’t. That one shift made the brand feel a lot more honest.”
" BY MUHZA
Your brand has an insight. Let's make sure your ads say it.
In a free 20-minute call, we'll look at your current creative, identify the angle your audience actually responds to, and show you exactly what's being left on the table.
No pitch. No deck. Just a real look at what's working.
Contact
Let's chat about growing your business.
Phone
info@zentoix.com
+880 133 801 9800
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