The supplement industry buries the truth in the label. These ads put it in the headline.
Here's every angle we built for Do Vitamins PurePump — and the ones that made label-readers finally stop and switch.
↓ See How We Made
The Brand
The Problem
The Ask
Do Vitamins — a clean supplement brand built on one non-negotiable: if it's in the tub, it's doing something. No fillers. No sweeteners. BSCG certified every single batch.
The product was genuinely different. The ads sounded like every other pre-workout. Serious athletes and clean-label buyers were scrolling straight past.
Creatives built around transparency as a weapon — angles that made the ingredient panel the hero, not the flavour.
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3.4x Thumb Stop Rate
18% CPM Drop
8 Angles Tested
4 Top Performers
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Measured after the first creative batch. Results from Meta campaigns.
Every angle was built to answer one question serious athletes ask before they buy: what's actually in this?
Why it Worked?
🧪 Transparency IS the hook Most brands hide behind flavour names and proprietary blends. Leading with "15 ingredients, zero fillers" turns the label into the ad. Skeptical buyers click to verify — and stay to buy.
🏋️ Athlete credibility unlocks a cold audience Drug-tested athletes are the hardest buyers to convince and the most valuable to win. Robert P.'s testimony doesn't just sell the product — it pre-handles the toughest objection in the category before the buyer even raises it.
📋 Specifics kill doubt faster than claims 7.7 grams per serving. $1.43 per dose. BSCG certified every batch — not once. Numbers that precise signal a brand with nothing to hide. Vague superlatives get scrolled. Exact figures get screenshotted.
The Transformation Story
Clean formulation, generic ad messaging
No angle differentiation from bigger competitors
Label transparency buried — never led with
Reaching gym-goers but missing serious athletes
4 ads became consistent top performers in batch one
26% drop in CPM post-launch
BSCG angle alone drove the highest quality clicks
Clear signal: ingredient-led copy converts far above lifestyle copy
Before
After
The formula was already trusted. The ads finally proved it.
"We've always known our product is cleaner than anything else on the market. What we didn't have was a way to say it that stopped people mid-scroll. Zentoix figured out how to turn our ingredient panel into a hook. The BSCG angle alone changed the quality of traffic we were getting overnight."
Clarice Turner — Founder, Optislim NZ
You built something worth trusting. Your ads should say so.
In a free 20-minute call, we'll audit your current creative and show you exactly which angles your buyers are waiting to hear.
No pitch. No deck. Just a real look at what's working.