The supplement industry buries the truth in the label. These ads put it in the headline.
Here's every angle we built for Do Vitamins PurePump — and the ones that made label-readers finally stop and switch.
↓ See How We Made
Do Vitamins — a clean supplement brand built on one non-negotiable: if it's in the tub, it's doing something. No fillers. No sweeteners. BSCG certified every single batch.
The Brand
The Ask
Creatives built around transparency as a weapon — angles that made the ingredient panel the hero, not the flavour.
The product was genuinely different. The ads sounded like every other pre-workout. Serious athletes and clean-label buyers were scrolling straight past.
The Problem
Do Vitamins
Different Product. Same Noise.
Label First. Flavour Second.
3.4x
Thumb Stop Rate
18%
Lower CPM
8
Angle Tested
4
Top Performers
Every angle was built to answer one question serious athletes ask before they buy: what's actually in this?
THE SYSTEM BEHIND THE RESULTS.
🧪
Most brands hide behind flavour names and proprietary blends. Leading with "15 ingredients, zero fillers" turns the label into the ad. Skeptical buyers click to verify — and stay to buy.
Transparency IS the hook
📋
Specifics kill doubt faster than claims
7.7 grams per serving. $1.43 per dose. BSCG certified every batch — not once. Numbers that precise signal a brand with nothing to hide. Vague superlatives get scrolled. Exact figures get screenshotted.
🏋️
Athlete credibility unlocks a cold audience
Drug-tested athletes are the hardest buyers to convince and the most valuable to win. Robert P.'s testimony doesn't just sell the product — it pre-handles the toughest objection in the category before the buyer even raises it.
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WHY IT WORKED
"
They don’t buy pre-workout for a flavour name. They buy proof the formula is clean enough to trust and strong enough to perform.
ZENTOIX CREATIVE BRIEF - DO VITAMINS
BEFORE WE STEPPED IN. AFTER WE DID.
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TRANSFORMATION STORY
BEFORE
AFTER
Clean formulation, generic ad messaging
No angle differentiation from bigger competitors
Label transparency buried — never led with
4 ads became consistent top performers in batch one
18% drop in CPM post-launch
BSCG angle alone drove the highest quality clicks
"The formula was already trusted. The ads finally proved it."
ZENTOIX - DO VITAMINS CAMPAIGN DEBRIEF
“Our formula was the strongest part of the product, but it was buried. Zentoix made the label the headline, and that changed everything. The work finally spoke to the kind of buyer who reads the back of the tub before trusting the front.”
" BY DO VITAMINS
You built something worth trusting. Your ads should say so.
In a free 20-minute call, we'll audit your current creative and show you exactly which angles your buyers are waiting to hear.
No pitch. No deck. Just a real look at what's working.
Contact
Let's chat about growing your business.
Phone
info@zentoix.com
+880 133 801 9800
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