Most Google ads show the product. These showed the problem first.
Here's every angle we built for the Badd Reaper — and the exact 6 that outperformed every control ad on the first drop.
↓ See How We Made
Badd Optics — NZ-born goggle brand built for MTB, BMX & Moto riders who refuse to pay $200 for a logo.
The Brand
The Ask
A full creative batch built to make the Reaper's engineering the scroll-stopper, not just the product shot.
The Reaper had real tech — Holy Halo vents, three-layer foam, UV400 Revo lens — but ads weren't communicating why it was different from every other black goggle on the market.
The Problem
Badd Optics
Make The Engineering Hit.
Built Different. Sold Basic.
4.2x
Thumb Stop Rate
31%
Lower CPM
12
Angle Tested
6
Top Performers
Every angle was built to answer one objection a rider has before they add to the cart.
THE SYSTEM BEHIND THE RESULTS.
🎯
Every rider has fogged out mid-descent. We led with that — not the goggle. The fogged-lens creative (Image 12) made buyers feel the pain before they ever saw the product. The Reaper was the relief, not the pitch.
The Fog Problem IS the Hook
🔁
Spec Numbers Beat Vague Claims
94% zero fog on trail. 89% would never buy another goggle. 450+ five-star reviews. "Anti-fog" is an adjective. Those numbers are proof. Riders believe data, not descriptors.
📊
12 Angles = One Clear Winner Emerges Fast
The market decides which angle wins — not us. By launching 12 distinct creative frames at once, the algorithm found the outperformers in days, not months. Less guessing, more riding.
___
WHY IT WORKED
"
They don’t buy goggles because they look tough. They buy the confidence to hit the trail without fog, glare, or second-guessing.
ZENTOIX CREATIVE BRIEF - BADD OPTICS
BEFORE WE STEPPED IN. AFTER WE DID.
___
TRANSFORMATION STORY
BEFORE
AFTER
Ads leaned on product shots — no mechanism story
"Anti-fog" copy not landing against established goggle brands
No angle had a breakout CTR
6 ads outperformed all previous controls
12 angles live and battle-tested in one batch
Clear winner: fog-problem-first framing converts hardest
"The goggle didn't change. The story riders heard about it did."
ZENTOIX - BADD OPTICS CAMPAIGN DEBRIEF
"We knew the Reaper wasn’t just another black goggle, but honestly, our ads were making it look like one. Zentoix pulled everything back to what riders actually care about — fog, glare, fit, and not second-guessing your gear halfway down a trail. Suddenly the specs had a reason to exist in the ad."
" BY BADD OPTICS
Your product deserves ads that make riders feel the problem before they see the solution.
In a free 20-minute call, we'll audit your current angle strategy and show you exactly where you're leaving CTR on the table.
No pitch. No fluff. Just a real look at your creatives.
Contact
Let's chat about growing your business.
Phone
info@zentoix.com
+880 133 801 9800
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