Most toy ads sell the smile. These ads sold the reason behind it.
Here's every angle we built for The Toy Box NZ — and the exact ones that made NZ parents stop scrolling and start buying.
↓ See How We Made
4.2x
ROAS
71%
3-SEC HOLD RATE
2.9x
CTR VS V2-V6
38%
LOWER CPA
WE WIN BECAUSE THEY GUESS.
We don't "test and see." We engineer outcomes with blueprint- first methodology.
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WHY V1 WON
The Toy Box NZ — New Zealand's best-rated online toy retailer, curating quality developmental toys shipped fast from their Bay of Plenty warehouse.
The Brand
The Ask
Parents were comparison shopping on price. The ads weren't giving them a reason to pay more — or feel good about it.
Creatives that sold the value, not just the product. Angles built around developmental proof, parent guilt, and gifting confidence.
The Problem
The Toy Box
Make More Feel Worth It.
Price Was Winning
WE WIN BECAUSE THEY GUESS.
We don't "test and see." We engineer outcomes with blueprint- first methodology.
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The Logic
“We didn’t need louder toy ads. We needed parents to feel why spending a little more actually made sense. Zentoix found the space between ‘cute toy’ and ‘this is good for my child’, and that made the product feel less like another basket add-on and more like a confident choice.”
Clarice Turner
— Founder, Optislim NZ
Good products don't sell themselves. The right angle does.
In a free 20-minute call, we'll audit your current creative and show you exactly which angles your audience is waiting to see.
No pitch. No deck. Just a real look at your ads..